Creativity and Brainstorming
Lecture no. 13 from the course: The Art of Critical Decision Making
Taught by Professor Michael A. Roberto | 31 min | Categories: The Great Courses Plus Online Professional Development Courses
IDEO is one of the world's leading product design firms, expert in developing creative and innovative products for many industries. What makes their process so effective? To help you understand their formula at work, Professor Roberto describes an experiment in which IDEO staff worked to design a new product in just one week.