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13

Creativity and Brainstorming

Lecture no. 13 from the course: The Art of Critical Decision Making

Creativity and Brainstorming

Taught by Professor Michael A. Roberto | 31 min | Categories: The Great Courses Plus Online Professional Development Courses

IDEO is one of the world's leading product design firms, expert in developing creative and innovative products for many industries. What makes their process so effective? To help you understand their formula at work, Professor Roberto describes an experiment in which IDEO staff worked to design a new product in just one week.

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