Framing—Moving to a Different Perspective
Lecture no. 23 from the course: Behavioral Economics: When Psychology and Economics Collide
Taught by Professor Scott Huettel | 29 min | Categories: The Great Courses Plus Online Economics & Finance Courses
A “framing” effect is a change in people’s decisions when the same objective information is presented in two different ways. Grasp the powerful effects of framing in examples from consumer marketing, investing, and retirement planning. Learn how the framing effect provides a highly potent tool for making good decisions.