Strategy: Anticipating Your Rival’s Response
Lecture no. 7 from the course: Critical Business Skills for Success
Taught by Professor Michael A. Roberto and 4 others | 31 min | Categories: The Great Courses Plus Online Professional Development Courses
Get a stronger grip on competitive dynamics and the importance of understanding your competitor. Professor Roberto guides you through powerful lessons from three situations where new entrants did battle with incumbents: NutraSweet with Holland Sweetener Company; British Airways and Aer Lingus with Ryanair; and another perspective on Blockbuster versus Netflix.