Marketing: Creating Great Customer Experiences
Lecture no. 55 from the course: Critical Business Skills for Success
Taught by Professor Michael A. Roberto and 4 others | 31 min | Categories: The Great Courses Plus Online Professional Development Courses
Begin exploring the tactics involving in reaching marketing goals with a look at how to design products and services to provide the best possible customer experience. Along the way, you’ll learn six rules for effectively managing customer experiences (including getting bad experiences out of the way and empowering employees).