Marketing: Customer-Focused Pricing
Lecture no. 57 from the course: Critical Business Skills for Success
Taught by Professor Michael A. Roberto and 4 others | 29 min | Categories: The Great Courses Plus Online Professional Development Courses
One of the most important decisions anyone in marketing will make is how to price your product and service. Here, Professor Hamilton reveals the information marketers use to settle on prices; how customers evaluate prices; and how price discrimination, price skimming, and price wars work.