Marketing: Deriving Value from Your Customers
Lecture no. 54 from the course: Critical Business Skills for Success
Taught by Professor Michael A. Roberto and 4 others | 29 min | Categories: The Great Courses Plus Online Professional Development Courses
Look at some other sources of value that companies can get out of their transactions and start thinking more broadly about the sources of value a company should seek. The specific focus of this illuminating lecture is on three additional kinds of customer-related value: loyalty value, information value, and communication value.