Strategy: First Movers versus Fast Followers
Lecture no. 5 from the course: Critical Business Skills for Success
Taught by Professor Michael A. Roberto and 4 others | 31 min | Categories: The Great Courses Plus Online Professional Development Courses
Discover the strengths—and drawbacks—of being a first mover who establishes a market position and fast followers, who can learn from first movers’ mistakes. Along the way, you’ll consider relevant examples from industries including video game systems and social media networks.