Strategy: Forward and Backward Integration
Lecture no. 10 from the course: Critical Business Skills for Success
Taught by Professor Michael A. Roberto and 4 others | 31 min | Categories: The Great Courses Plus Online Professional Development Courses
Professor Roberto explains in more detail vertical integration and its two key directions: forward and backward. Does vertical integration make economic sense? Learn about vertical integration’s rationales (and risks) by digging deep into interesting stories of vertical integration involving Disney’s retail stores and Zara’s “fast fashion” strategy.