Marketing: How to Segment a Market
Lecture no. 50 from the course: Critical Business Skills for Success
Taught by Professor Michael A. Roberto and 4 others | 29 min | Categories: The Great Courses Plus Online Professional Development Courses
The first question in developing a strong marketing strategy is figuring out who your customer is. That’s where the tools of market segmentation come in. In this lecture, learn the basic principles that underlie solid segmentation analysis—whether you’re working with the best market data available or (as can be the case) imperfect data.