Marketing: Identifying Sources of Sales Growth
Lecture no. 53 from the course: Critical Business Skills for Success
Taught by Professor Michael A. Roberto and 4 others | 28 min | Categories: The Great Courses Plus Online Professional Development Courses
You’ve mastered segmentation, targeting, and positioning. Now learn how to grow and increase your sales using the 2x2 Ansoff matrix—one of the most powerful ideas in marketing. In the process, you’ll learn piercing insights into the interactions between customers (current and new), product development, diversification, and more.