Strategy: Launching a Lean Start-Up
Lecture no. 12 from the course: Critical Business Skills for Success
Taught by Professor Michael A. Roberto and 4 others | 33 min | Categories: The Great Courses Plus Online Professional Development Courses
Professor Roberto concludes this course with a fascinating lecture on the challenges of launching your own business. You’ll learn what makes entrepreneurship different from leading a complex, large organization; how the simple “marshmallow challenge” reveals different approaches to start-up strategies; and key questions any entrepreneur must answer before starting.