Marketing: Marketing Communications That Work
Lecture no. 58 from the course: Critical Business Skills for Success
Taught by Professor Michael A. Roberto and 4 others | 28 min | Categories: The Great Courses Plus Online Professional Development Courses
Add to your “marketing toolkit” some of the principles and strategies of an effective communications plan, with a look at some successful (and unsuccessful) ad campaigns, including the California Milk Processor Board’s famous “Got Milk” campaign. Also, get tips on how to command consumers’ attentions without turning them off.