Strategy: Strategy Is Making Choices
Lecture no. 1 from the course: Critical Business Skills for Success
Taught by Professor Michael A. Roberto and 4 others | 32 min | Categories: The Great Courses Plus Online Professional Development Courses
What do we mean when we talk about business strategy? Start thinking more smartly about strategy with this introductory lecture that covers four key facts about competition and the two drivers of profitability: industry structure and competitive advantage.