Marketing: Targeting a Market Segment
Lecture no. 51 from the course: Critical Business Skills for Success
Taught by Professor Michael A. Roberto and 4 others | 27 min | Categories: The Great Courses Plus Online Professional Development Courses
Make better sense of targeting, the process of selecting the segment (or segments) your product will best serve. Throughout the lecture, you’ll learn key rules of targeting. One rule is: Don’t try to please customers outside your target. Another: Always pick a target segment that values what you offer.