Strategy: The Danger of Straddling
Lecture no. 3 from the course: Critical Business Skills for Success
Taught by Professor Michael A. Roberto and 4 others | 33 min | Categories: The Great Courses Plus Online Professional Development Courses
Professor Roberto introduces you to the three paths that lead to competitive advantage and four basic competitive strategies. Then, using case studies including JC Penney, IBM, and Dell, he explains both the dangers of straddling between competitive positions.