Marketing: The Promise and Perils of Social Media
Lecture no. 59 from the course: Critical Business Skills for Success
Taught by Professor Michael A. Roberto and 4 others | 30 min | Categories: The Great Courses Plus Online Professional Development Courses
Dig into the unique opportunities—and challenges—of social media and word-of-mouth communications. From Facebook pages to viral videos, you’ll learn how to navigate today’s marketing innovations and tap into their power, reach, and low cost. You’ll also learn how to dodge common errors other companies make.