Marketing: The Tactics of Successful Branding
Lecture no. 56 from the course: Critical Business Skills for Success
Taught by Professor Michael A. Roberto and 4 others | 30 min | Categories: The Great Courses Plus Online Professional Development Courses
What defines a brand? What rules should you follow when building your brand? How do brands create value for customers? With the insights and answers in this lecture, you’ll learn how to create a brand that will connect you with consumers—and defend you from the competition.