Marketing: What Is Marketing?
Lecture no. 49 from the course: Critical Business Skills for Success
Taught by Professor Michael A. Roberto and 4 others | 32 min | Categories: The Great Courses Plus Online Professional Development Courses
One of the core tenets of successful marketing is understanding your customer. But often times, you aren’t the customer you’re marketing to. What can you do instead? Find out in this introductory lecture on “Marketing 101”, which also explores four types of value consumers seek: functional, monetary, social, and psychological.