Strategy: What Trader Joe’s Doesn’t Do
Lecture no. 4 from the course: Critical Business Skills for Success
Taught by Professor Michael A. Roberto and 4 others | 31 min | Categories: The Great Courses Plus Online Professional Development Courses
Passionate customers, tremendous profits, happy employees—the Trader Joe’s grocery chain is a powerful business success story. Discover how their secret for success lies in their use of trade-offs to make it hard for imitators and to mitigate the negative effects of the industry.