Strategy: Why Did Disney Buy Pixar?
Lecture no. 8 from the course: Critical Business Skills for Success
Taught by Professor Michael A. Roberto and 4 others | 31 min | Categories: The Great Courses Plus Online Professional Development Courses
Turn now to corporate strategy, which involves determining where to compete, not how. Explore the corporate strategies of horizontal and vertical integration (and their two types) in the context of Disney’s acquisition of Pixar animation studios. As a multi-business unit corporate, why build a particular portfolio of businesses?