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3

Identity—Individualist versus Collectivist

Lecture no. 3 from the course: Customs of the World: Using Cultural Intelligence to Adapt, Wherever You Are

Identity—Individualist versus Collectivist

Taught by Professor David Livermore | 29 min | Categories: The Great Courses Plus Online Travel Courses

Begin your exploration of the 10 cultural value dimensions most useful when comparing cultures. As you contrast individualist and collectivist societies, learn how these differences shape personal behavior and society in countries such as the United States, China, and India, then get helpful tips for working with people from each background.

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