Intangible Value and Technology
Lecture no. 71 from the course: Crashes and Crises: Lessons from a History of Financial Disasters
Taught by Professor Connel Fullenkamp | 04 min | Categories: The Great Courses Plus Online Economics & Finance Courses
Use intangible assets (such as brand names, company reputations, and intellectual property) as a way to better understand the seemingly absurd market valuations associated with dotcom companies in the 1990s.