The Black and White Lecture
Lecture no. 2 from the course: How Colors Affect You: What Science Reveals
Taught by Professor William Lidwell | 32 min | Categories: The Great Courses Plus Online Music & Fine Art Courses
Contrary to what you may think, black and white are colors like any other when examined from the perspective of what your brain sees. In fact, they’re the only true universal colors. In this fascinating lecture, Professor Lidwell takes you inside the meanings behind these two elemental colors. You focus on two specific contexts for black and white: competitive contexts (where black signals aggression and white signals submission) and moral contexts (where black signals evil and white signals goodness).