The Meanings of Color
Lecture no. 1 from the course: How Colors Affect You: What Science Reveals
Taught by Professor William Lidwell | 34 min | Categories: The Great Courses Plus Online Music & Fine Art Courses
Begin your exploration of how colors affect you with a look at the general science behind color, first uncovered during landmark experiments by Isaac Newton. Then, investigate the pervasive power of color on human behavior with a close look at how color shapes our perception of what food tastes like. Finally, with the aid of intriguing experiments and illuminating case studies, discover the three core ideas that form the foundation of how all humans perceive, interpret, and respond to color.