Messages That Go Viral
Lecture no. 9 from the course: How Ideas Spread
Taught by Professor Jonah Berger | 30 min | Categories: The Great Courses Plus Online Professional Development Courses
Wrap up the section on social influence by looking at the three remaining drivers of social transmission— stories, practical value, and making the private public—in the context of intriguing case studies. Learn about the failure of the “Just Say No” campaign, the success of a humble corn-husking video, and some shrewd design decisions by Apple.