Simple Rules to Make Ideas Stick
Lecture no. 4 from the course: How Ideas Spread
Taught by Professor Jonah Berger | 28 min | Categories: The Great Courses Plus Online Professional Development Courses
Why do some things stick in memory while other ideas are quickly forgotten? Find out here, as you learn how ideas that fit with the four key principles of human memory—simplicity, unexpectedness, concreteness, and credibility—tend to be “stickier” or more memorable.