about account add arrow-down arrow-left arrow-right arrow-up back-arrow book-mobile book categories chat-bubble-mobile chat-bubble close college contact-us credit-card drag email-square facebook-mobile facebook-square facebook faq film history home load modal-error person pinterest-square play-mobile play queue remove resume search share show star tag tick trailer trash twitter-mobile twitter-square twitter university warning warning youtube-square

Simple Rules to Make Ideas Stick

Lecture no. 4 from the course: How Ideas Spread

Simple Rules to Make Ideas Stick

Taught by Professor Jonah Berger | 28 min | Categories: The Great Courses Plus Online Professional Development Courses

Why do some things stick in memory while other ideas are quickly forgotten? Find out here, as you learn how ideas that fit with the four key principles of human memory—simplicity, unexpectedness, concreteness, and credibility—tend to be “stickier” or more memorable.


October 4, 2016
Listened to this chapter twice. Good info!