Social Epidemics—Why Things Catch On
Lecture no. 1 from the course: How Ideas Spread
Taught by Professor Jonah Berger | 34 min | Categories: The Great Courses Plus Online Professional Development Courses
What leads products, ideas, and behaviors to become popular? What causes them to die out? The answer lies in the science of how ideas spread, which you’ll begin to examine with the story behind Livestrong bracelets—one of the most notable social epidemics of our time.