Social Influencers—Myths and Science
Lecture no. 11 from the course: How Ideas Spread
Taught by Professor Jonah Berger | 27 min | Categories: The Great Courses Plus Online Professional Development Courses
Are well-connected people or “influencers” the catalysts for ideas and products catching on? Examine this social-epidemic theory, the science behind how it does—or doesn’t—work, how likely it is to be true, and whether companies who pay reality TV star Kim Kardashian $10,000 per Tweet will see a return on their investment.