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11

Social Influencers—Myths and Science

Lecture no. 11 from the course: How Ideas Spread

Social Influencers—Myths and Science

Taught by Professor Jonah Berger | 27 min | Categories: The Great Courses Plus Online Professional Development Courses

Are well-connected people or “influencers” the catalysts for ideas and products catching on? Examine this social-epidemic theory, the science behind how it does—or doesn’t—work, how likely it is to be true, and whether companies who pay reality TV star Kim Kardashian $10,000 per Tweet will see a return on their investment.

Reviews

l********m
November 30, 2016
Like this one debunking the myth of influencers! Good stuff!

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d********m
October 19, 2015

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