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Social Networks—Channels of Influence

Lecture no. 10 from the course: How Ideas Spread

Social Networks—Channels of Influence

Taught by Professor Jonah Berger | 28 min | Categories: The Great Courses Plus Online Professional Development Courses

Could a person you barely know affect your behavior? Consider this question as you begin to explore the channels through which information and influence spread. Learn about different types of social ties and how these ties impact what people share, the jobs people get, and life in general.


May 18, 2017
Great information that can be used immediately.