Social Networks—Channels of Influence
Lecture no. 10 from the course: How Ideas Spread
Taught by Professor Jonah Berger | 28 min | Categories: The Great Courses Plus Online Professional Development Courses
Could a person you barely know affect your behavior? Consider this question as you begin to explore the channels through which information and influence spread. Learn about different types of social ties and how these ties impact what people share, the jobs people get, and life in general.