about account add arrow-down arrow-left arrow-right arrow-up back-arrow book-mobile book categories chat-bubble-mobile chat-bubble close college contact-us credit-card drag email-square facebook-mobile facebook-square facebook faq film history home load modal-error person pinterest-square play-mobile play queue remove resume search share show star tag tick trailer trash twitter-mobile twitter-square twitter university warning warning youtube-square
2

The Basics of Consumer Psychology

Lecture no. 2 from the course: How Ideas Spread

The Basics of Consumer Psychology

Taught by Professor Jonah Berger | 29 min | Categories: The Great Courses Plus Online Professional Development Courses

Why can seeing something more frequently make you like it more? Find out here, as you look at consumer psychology and the way we naturally process information. Understand what happens from the moment people are exposed to information and begin to develop perceptions, and learn how these basic cognitive processes influence what eventually catches on.

Reviews

a********m
November 19, 2016
Very beautifully presented!

Reply

Delete