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The Basics of Consumer Psychology

Lecture no. 2 from the course: How Ideas Spread

The Basics of Consumer Psychology

Taught by Professor Jonah Berger | 29 min | Categories: The Great Courses Plus Online Professional Development Courses

Why can seeing something more frequently make you like it more? Find out here, as you look at consumer psychology and the way we naturally process information. Understand what happens from the moment people are exposed to information and begin to develop perceptions, and learn how these basic cognitive processes influence what eventually catches on.


November 19, 2016
Very beautifully presented!