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3

The Impact of Triggers on Consumer Choice

Lecture no. 3 from the course: How Ideas Spread

The Impact of Triggers on Consumer Choice

Taught by Professor Jonah Berger | 27 min | Categories: The Great Courses Plus Online Professional Development Courses

Why might voting in a church versus a school change how you cast your ballot? Why would hearing French music at the grocery store make you more likely to buy French wine? Explore the phenomenon of triggers, from how they’re defined to how they influence what we like, what we buy, and top-of-mind awareness.

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October 12, 2017

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