The Impact of Triggers on Consumer Choice
Lecture no. 3 from the course: How Ideas Spread
Taught by Professor Jonah Berger | 27 min | Categories: The Great Courses Plus Online Professional Development Courses
Why might voting in a church versus a school change how you cast your ballot? Why would hearing French music at the grocery store make you more likely to buy French wine? Explore the phenomenon of triggers, from how they’re defined to how they influence what we like, what we buy, and top-of-mind awareness.