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The Social Currency of Shared Ideas

Lecture no. 8 from the course: How Ideas Spread

The Social Currency of Shared Ideas

Taught by Professor Jonah Berger | 31 min | Categories: The Great Courses Plus Online Professional Development Courses

From cat videos to New York Times science articles, some online content goes viral while the bulk of it never gets more than 10 views. Some products get lots of word of mouth activity, while others are never discussed. Discover the six key drivers of social transmission that lead products, ideas, and behaviors to generate buzz.


April 30, 2017