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The Social Influence of Conformity

Lecture no. 5 from the course: How Ideas Spread

The Social Influence of Conformity

Taught by Professor Jonah Berger | 30 min | Categories: The Great Courses Plus Online Professional Development Courses

In the first of several lectures related to social influence, you’ll consider the phenomenon of conformity and its role in why ideas spread. You’ll learn why bartenders seed the tip jar, when people actually prefer waiting in line, and why conformity compels us to follow others even when we know they’re wrong.


October 18, 2016