Word of Mouth—Powerful and Persuasive
Lecture no. 7 from the course: How Ideas Spread
Taught by Professor Jonah Berger | 28 min | Categories: The Great Courses Plus Online Professional Development Courses
More than 10 times as effective as company-generated communications, word of mouth is a powerful tool—and it’s becoming more so each day. Examine the influence of word of mouth, how it differs from traditional advertising, and the role that social networks such as Facebook and Twitter play in shaping communication.