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A Model for Successful Influence

Lecture no. 1 from the course: Influence: Mastering Life's Most Powerful Skill

A Model for Successful Influence

Taught by Professor Kenneth G. Brown | 32 min | Categories: The Great Courses Plus Online Professional Development Courses

To strengthen your influential powers, you first have to grasp what makes an influence attempt successful. Professor Brown introduces you to several concepts you’ll return to throughout the lectures, including the possible outcomes of persuasive efforts (conflict, compliance, commitment) and the factors that determine these outcomes (agent, target, tactics, context).

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