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How Context Shapes Influence

Lecture no. 7 from the course: Influence: Mastering Life's Most Powerful Skill

How Context Shapes Influence

Taught by Professor Kenneth G. Brown | 31 min | Categories: The Great Courses Plus Online Professional Development Courses

Explore how contextual cues can shape your attempts to influence others. You’ll focus on three: scarcity, authority, and social proof—all of which can occur naturally or as part of an agent’s tactic for success. You’ll also learn how to use this deeper awareness of context to your advantage.


July 6, 2016