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5

Influence Tactics—Hard and Soft

Lecture no. 5 from the course: Influence: Mastering Life's Most Powerful Skill

Influence Tactics—Hard and Soft

Taught by Professor Kenneth G. Brown | 29 min | Categories: The Great Courses Plus Online Professional Development Courses

Turn to two general tactical methods involved in influencing others, each with its own pros and cons. The first: soft tactics, such as persuading with emotion and offering something in exchange. The second (and more threatening): hard tactics such as making a reference to formal authority or building a coalition.

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