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9

Selling and Being Sold

Lecture no. 9 from the course: Influence: Mastering Life's Most Powerful Skill

Selling and Being Sold

Taught by Professor Kenneth G. Brown | 29 min | Categories: The Great Courses Plus Online Professional Development Courses

Sales and service situations are all too frequent in our lives. What characteristics make someone a fantastic salesperson? How can you apply the concepts of influence to get a better experience—and deals—in your sales encounters? For answers, your case study is a purchase many of us find stressful: buying a car.

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