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3

The Dark Side of Influence

Lecture no. 3 from the course: Influence: Mastering Life's Most Powerful Skill

The Dark Side of Influence

Taught by Professor Kenneth G. Brown | 31 min | Categories: The Great Courses Plus Online Professional Development Courses

Some people use the tools of influence to cheat others. Here, delve into what researchers call the “dark triad” of personality characteristics that lead influential people to exploit others: Machiavellianism, narcissism, and psychopathy. Not only will you understand their motivations—you’ll be able to recognize them before they exploit you.

Reviews

s********m
January 30, 2017
Interesting but in Dark Influence what you refer to as Narcissism we in Marketing call Amazing and Effective Branding.

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c********m
September 24, 2016
Excellent!

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l********m
September 24, 2016
Dalton

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