Lecture no. 8 from the course: The Art of Negotiating the Best Deal
Taught by Professor Seth Freeman | 29 min | Categories: The Great Courses Plus Online Professional Development Courses
Leverage is a rich and subtle part of any negotiation. Even when you feel your leverage is minimal, you can develop your best alternative to a negotiated agreement, or BATNA. Discover the advantages of using it to decide ahead of time what you will do if a deal falls through.