Lecture no. 5 from the course: The Art of Negotiating the Best Deal
Taught by Professor Seth Freeman | 29 min | Categories: The Great Courses Plus Online Professional Development Courses
Many people believe that the answer “no” is the end of the negotiation. In this lecture, learn how skilled negotiators turn “no” into “yes” by drawing on a secret weapon: creative options—a strategy that businesses also use to build markets, create product lines, and enhance customer relations.