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Why the Trust Problem Is Fundamental

Lecture no. 23 from the course: The Art of Negotiating the Best Deal

Why the Trust Problem Is Fundamental

Taught by Professor Seth Freeman | 34 min | Categories: The Great Courses Plus Online Professional Development Courses

A single question haunts every negotiation and, surprisingly, most other academic subjects: How do you know it’s safe to deal with your counterparts and that their assurances are reliable? Look deeply into this problem of trust. Then distill the lessons of the course into just five words.


March 23, 2017