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Persuasion and the Selling of New Ideas

Lecture no. 18 from the course: The Creative Thinker's Toolkit

Persuasion and the Selling of New Ideas

Taught by Professor Gerard Puccio | 33 min | Categories: The Great Courses Plus Online Professional Development Courses

Assistors and Resistors—a tool that uses contextual thinking to put yourself into the future so that you can examine the forces that will influence the creation and execution of your breakthrough idea. Learn how to leverage forces that propel you toward success, along with other persuasive ways (including the application of stakeholder analysis) to help get your proposed solutions and changes accepted.


April 7, 2019