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13

Systemic Tools to Generate New Ideas

Lecture no. 13 from the course: The Creative Thinker's Toolkit

Systemic Tools to Generate New Ideas

Taught by Professor Gerard Puccio | 31 min | Categories: The Great Courses Plus Online Professional Development Courses

Attribute listing, which makes small variations to an idea. Morphological matrix, which combines two attributes to create new outcomes. SCAMPER, a mnemonic for idea-spurring questions (Substitute, Combine, Adapt, Modify, Put to other uses, Eliminate, and Rearrange). Put these fascinating idea-generation tools to work in a series of fun, real-world exercises.

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