Systemic Tools to Generate New Ideas
Lecture no. 13 from the course: The Creative Thinker's Toolkit
Taught by Professor Gerard Puccio | 31 min | Categories: The Great Courses Plus Online Professional Development Courses
Attribute listing, which makes small variations to an idea. Morphological matrix, which combines two attributes to create new outcomes. SCAMPER, a mnemonic for idea-spurring questions (Substitute, Combine, Adapt, Modify, Put to other uses, Eliminate, and Rearrange). Put these fascinating idea-generation tools to work in a series of fun, real-world exercises.