Defining Your Business Model
Lecture no. 4 from the course: The Entrepreneur's Toolkit
Taught by Professor Michael G. Goldsby | 31 min | Categories: The Great Courses Plus Online Professional Development Courses
You are now ready to confront the most crucial question of all: how will your company make money? Learn how to answer this question with confidence by preparing a business model that addresses six issues—from how you will differ from your competitors to what you will do to ensure repeat customers.