How to Come Up with a Great Business Idea
Lecture no. 1 from the course: The Entrepreneur's Toolkit
Taught by Professor Michael G. Goldsby | 34 min | Categories: The Great Courses Plus Online Professional Development Courses
Great businesses are built on great ideas. Discover your own great idea by drawing on some basic principles plus inspiration from famous entrepreneurs. But first, you must know who your customers are, which is not as straightforward as it sounds.