Market Analysis and Marketing Strategy
Lecture no. 7 from the course: The Entrepreneur's Toolkit
Taught by Professor Michael G. Goldsby | 31 min | Categories: The Great Courses Plus Online Professional Development Courses
Continue your examination of the business plan by focusing on the marketing portion, which should include your research and analysis of the market as well as a comprehensive marketing strategy. Professor Goldsby highlights a hypothetical example, stressing the importance of telling a persuasive story.