Starting Your Business Plan
Lecture no. 6 from the course: The Entrepreneur's Toolkit
Taught by Professor Michael G. Goldsby | 27 min | Categories: The Great Courses Plus Online Professional Development Courses
The business plan is your company’s detailed roadmap for building a successful venture. In the first of eight lectures on this powerful toolkit, learn the art of writing a compelling executive summary and an incisive business description, which are a business plan’s introductory sections.