The Customer’s Experience and Your Brand
Lecture no. 20 from the course: The Entrepreneur's Toolkit
Taught by Professor Michael G. Goldsby | 31 min | Categories: The Great Courses Plus Online Professional Development Courses
Probe examples of both excellent customer relations and cases where poor service spiraled disastrously out of control, sinking a company. Then study the related topic of branding, which is a promise to customers about what a business can do for them. Learn how to choose a brand that expresses your commitment to customers.