about account add arrow-down arrow-left arrow-right arrow-up back-arrow register-arrow book-mobile book categories chat-bubble-mobile chat-bubble close college contact-us credit-card drag email-square facebook-mobile facebook-square facebook faq film history home load modal-error person pinterest-square play-mobile play queue remove resume search share show star tick trailer trash twitter-mobile twitter-square twitter university warning warning youtube-square open-eye close-eye promo-tag tag check info info active

The Customer’s Experience and Your Brand

Lecture no. 20 from the course: The Entrepreneur's Toolkit

The Customer’s Experience and Your Brand

Taught by Professor Michael G. Goldsby | 31 min | Categories: The Great Courses Plus Online Professional Development Courses

Probe examples of both excellent customer relations and cases where poor service spiraled disastrously out of control, sinking a company. Then study the related topic of branding, which is a promise to customers about what a business can do for them. Learn how to choose a brand that expresses your commitment to customers.


July 7, 2017