Understanding Intellectual Property
Lecture no. 18 from the course: The Entrepreneur's Toolkit
Taught by Professor Michael G. Goldsby | 32 min | Categories: The Great Courses Plus Online Professional Development Courses
A smart phone, a company logo, and a bestselling book are all examples of intellectual property. Understand when and how you can protect your ideas through patents, trademarks, and copyrights. Also discover why some companies choose not to seek patent protection for their products.